What is Viva Magenta? 

Viva Magenta 18-1750, Pantone’s Color of the Year, is vibrant and alive. It is a natural colour that is descended from the red family and represents a fresh sign of power. Viva Magenta is a throbbing colour that exudes confidence and bravery, creating a new narrative with its enthusiasm. 

This year’s Color of the Year is both powerful and empowering. It is a new, energetic red that exudes unbridled enthusiasm, encourages experimentation and unrestrained self-expression, and manifests as a statement colour that stands out from the crowd. Pantone 18-1750 anyone and everyone with the same zest for life and rebellious spirit is welcome at Viva Magenta. It is a bold hue, one that is witty and loaded with fun. 

‘n Kleur wat mens opgewonde maak, jou lus maak vir vakansie by die see, waar jy jou hare los kan laat speel in die bries, lang wye rompe kan dra met vissieplakkies en groot glase rooi wyn kan geniet. Magenta in kleur…… mmmmm!!